Director, Digital Marketing at SevOne Inc
Director, Digital Marketing at SevOne Inc
I have spent the last 11 years of my life working on incredible marketing campaigns for high-tech companies in the network performance, software, web, mobile, and interactive entertainment fields. I have managed million dollar SEO, web design, and AdWord campaigns for large consumer and B2B companies in the retail and IT space, and have participated in the design and development of 3D graphics engines that have powered award winning games for the PlayStation, Xbox, and PC. In my free time I have also developed search engine optimization strategies for numerous start-ups, constructed and taught courses in video game design and programming, developed e-learning software, and created artificial reality training systems for environmental safety issues.
Explore my professional history and get to know the companies I worked at and the roles and responsibilities I've been assigned.
As director of digital marketing, I was responsible for the design and development of the new SevOne.com corporate website. I am also responsible for designing and directing million dollar ad campaigns across the internet promoting SevOne’s performance management solution. These ads have led to a 140% increase in traffic, and a 450% increase in leads generated via SevOne web properties. I am also in charge of integrating digital marketing tools such as Demandbase & Vidyard, tradeshow campaigns and design, and have led SevOne to a 100% growth year - over - year in generated leads, and pipeline generation.
At SevOne I am responsible for designing all outbound print, web, video, and digital collateral, as well as trade-show, and ad campaign design. I also manage all of SevOne’s search engine optimization, yearly AdWords spend , as well as SevOne's image across the internet. I am solely responsible for generating a 150% increase unique visitors to SevOne.com in the last 9 months, and driving a 300% increase in inbound leads. I also manage SevOne’s YouTube channel, generating over 86,000 views and 100,000 minutes watched of SevOne branded collateral in 2013.
In this position I designed and developed landing pages, interactive experiences, online training, programs, and internal support portals. I also integrated analytics and sales platforms such as Google Analytics, Tag Manager, Woopra, Lucky Orange, Marketo, Hubspot, Salesforce, Igloo, and many others. Finally, I integrated business intelligence solutions and aligned them with web analytics to help our executive team gain a better understanding of our web traffic.
I was responsible for designing and marketing a cutting edge mobile application, Cinefy. I took on project management roles for Cinefy in its development for iOS and Android. Through social marketing successes, Cinefy was named a finalist at the Consumer Electronic Show’s Mobile App Showdown and came in 2nd in online voting.
As a small business startup, with Hellerman Design, I developed ad campaigns, SEO strategies, and PPC campaigns for local businesses. I also designed and developed over 35 unique web properties for local businesses. I managed web and print advertising for fashion, food, and service industries, while providing help desk service to over 150 customers around Chester County. Additionally, I licensed stock photography for use in books such as “Horror Hospitals, and launched an iOS application, the RTS Gameboard for Starcraft 2, generating over 100,000 unique views in 5 days.
At ESA I developed a series of websites utilizing Drupal as a content management system, including e-learning and online classroom functionality, virtual reality training software, multiple e-commerce sites, and an employee management system. I also developed a database of over 3500 home inspectors across the united states. Finally, I developed a 3D virtual training tool for home and office inspections utilizing Adobe Flash, and Google Sketchup.
Taught beginner game design, intermediate game design, and advanced game design and programming courses utilizing Adobe Flash and GameMaker. I developed game templates to teach the principles of game design to people between the ages of 8-18. I was chosen from a small group of teachers to spearhead a private game design program at the prestigious Tatnall School in Wilmington, DE.
Managed a 3.65 million dollar yearly AdWord budget spread out across 18 e-commerce stores. utilizing Yahoo! Stores, Google AdWords, Microsoft AdCenter, and Yahoo! Search Advertising. I also created new strategies to drive organic and inorganic traffic to e-commerce stores. Finally, I was in charge of graphic design, and content development for numerous web properties and customer communities.
Developed banner advertisements, e-cards, postcards, and other interactive media for Virginia Coalition, Jim Boggia (a Billboard #1 songwriter,) and Speech Music. I performed extensive prerelease advertising work for Virginia Coalitions “Live At The 9:30 Club” release, and pioneered online, print, and interactive media advertising for Jim Boggias “Fidelity is the Enemy,” and “Safe in Sound” albums.
Developed environments and gameplay feature for the game “Helix Core” which later became "Cellfactor Revolutions” which was released in 2007. I designed early game play prototypes, and helped integrate new game ideas while retaining balance. I also negotiated business contracts with Server hosts for alpha tests of gameplay components. Also, I helped develop tech demos for the Artificial Reality Engine, which was sold to Epic Games in 2005.
See where I spent time studying and gained early knowledge to prepare for my professional life.
A concise list of some of the most valuable professional skills I possess. My tricks of the trade and what I can bring to the table.
Hear what some of my clients and colleagues have to say about me after working together on various projects throughout my career.
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